Display of Christmas trees at Hotel Roanoke

Fashions for Evergreens

Help Everyone in Roanoke Valley Thrive

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UWRV Tree Thumbnail 2023

Celebrate the Season, Assist Neighbors in Need and Build a Better Community
Fashions for Evergreens is free and open to the public from Thanksgiving to New Year's Day!

Live United for our Community!

Each year, The Hotel Roanoke and Conference Center decks the halls and showcases Christmas trees designed and decorated by local organizations. This year, more than 25 organizations and businesses will compete for the coveted People's Choice award through voting following a self-guided tour.

Thousands of guests from near and far take a self-guided tour through the beautifully decorated hotel and vote monetarily for their favorite trees, with proceeds benefiting United Way of Roanoke Valley. Through this competition, the community has raised over $65,000 with their votes to help Roanoke families who are struggling to achieve financial stability!

"Fashions for Evergreens is a timeless holiday tradition. It's especially relevant this year as families and our entire community work to stay connected and help each other through tough times. While visitors may only be donating a penny to a dollar when they vote for their favorite tree, by pitching in together the event helps us extend a hand to many families throughout the Roanoke Valley who are struggling to keep a roof over their head and food on the table." - Abby Hamilton, President & CEO of United Way of Roanoke Valley


The results of 2022 Fashions for Evergreens Winners:


Marla Baker (12 Years of Service and Amazing, Award-Winning Designs)

Public Vote

Each year the public is asked to vote and this year they did raising more than $4400! Once again, every participating tree received donations and this year we broke the online vote total with more than $1,900 raised online. Thank you! All donations raised by the public vote are donated directly to the United Way of Roanoke Valley.  

Public Vote Winner:

Woodmen Life

Public Vote Honorable Mentions:

Sirens & Salutes (2nd Place)

Veteran’s Tree (3rd Place)

Catawba Hospital (4th Place)

Roanoke Council of Garden Clubs (5th Place)

Professional Vote

Each year we have a panel of judges that decides the professional vote winner. There were five judges this year that our friends from the United Way of Roanoke Valley helped to coordinate.y.

Professional Vote Winners:

1st Place - Mark Frye with Creative Occasions Florals & Fine Gifts

2nd Place - Marla Baker with Woodmen Life

3rd Place - Marla Baker with Woodmen Life

Professional Honorable Mentions:

Carilion Hospice

First Home Care

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