Carilion Staff at LOVE Sign

Workplace Campaigns

All the tools and resources to manage your workplace campaign

Help Everyone in Roanoke Valley Thrive

Your donation helps more people thrive. Thank you for making our community stronger!

Become a United Way Champion


Campaign Planning Tools Videos Educational Materials Posters and Signage Logos Start a Campaign




Thanks to the generosity of employees in the workplace, United Way of Roanoke Valley is able to help thousands of people in need in our community.

Workplace campaigns have long been the foundation of United Way of Roanoke Valley's fundraising efforts, and those who serve as our Employee Campaign Managers each year are key to our success. ECMs, as they're affectionately called, assume leadership responsibility for UWRV's campaign in the respective workplaces, and bring together the necessary resources to conduct a successful campaign.

Our Campaign Toolkit is an A-Z guide for running an impactful United Way Campaign in the workplace. Videos, brochures, posters, and tent cards are just a few of the materials available that can help educate employees about United Way-funded initiatives. We've even got some tried and true campaign ideas to help put fun and enthusiasm, into your campaign.

Start a Campaign

If you are interested in your company running a workplace campaign (offering employees an opportunity to contribute through one-time, scheduled, or payroll deduction), please contact one of our Development and Engagement Specialists at 540.777.4200 or development [at]

Corporate Gift

Your company can contribute towards a collective community impact by providing a corporate gift. Some companies will even provide a corporate match for employee giving or for special UWRV fundraising events such as GivingTuesday or end of the year campaigns.


Companies can sponsor events and take advantage of year-round engagement opportunities by becoming a sponsor. There are several benefits to becoming a United Way of Roanoke Valley sponsor including increased brand recognition and reach, diversifying your audience, networking and more with our companies, community partners, donors, and other stakeholders.

Volunteer Engagement

Are you looking for opportunities for your employees to engage throughout the year? You've come to the right place. Some opportunities include our annual Day of Action, golf classic, voters for Fashions for Evergreens at The Hotel Roanoke, and several supply drives through the year. Please contact your Development and Engagement Specialist for opportunities.

Special Events

Including one or more special events in your United Way Campaign can help motivate and promote team spirit, raise awareness and money. Special events provide co-workers with another way to support the campaign while participating in fun activities. Popular events include activites such as chili cook-offs, basket raffles, donations for casual dress day and corn hole tournaments. Talk with your Development and Engagement Specialist about special events that can further support and contribute to your overall campaign.

Campaign Planning Tools

Campaign Best Practices

ECM Workplace Campaign Handbook

Let's Get Social - Sample Messaging

You've Got Mail - Sample Emails

What it Means to Live United

Posters and Signage*

Goal Thermometer

If Everyone Gave 11 x 17

It's a Movement, Not a Moment 11 x 17

It's a Movement, Not a Moment 16 x 20

*Posters and Yard Signs available upon request


United Way Roanoke Valley Rectangle

United Way Roanoke Valley Square

Centennial Logo

UWRV Centennial Logo (Primary)

UWRV Centennial Logo Horizontal

*Single color/special use logos are available upon request. Please email kyle [at] for inquiries.


Find all the campaign videos on YouTube.Youtube Icon


General Educational Materials

UWRV Resources and Referrals

UWRV Service Footprint

UWRV Service Footprint Additional Info

UWRV Service Descriptions

Impact Story Cards

HRV Initiatives Supplemental Sheet

Early Education Initiatives Supplemental Sheet


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