Each year, The Hotel Roanoke and Conference Center decks the halls and showcases more than 30 Christmas trees designed and decorated by local businesses and organizations in competition for the People’s Choice Award.

Thousands of guests from near and far take a self-guided tour through the beautifully decorated hotel and vote monetarily for their favorite trees with proceeds benefiting United Way of Roanoke Valley. Through this competition, the community has raised over $25,000 with their votes to help Roanoke families who are struggling to achieve financial stability! We can’t thank our participants, those who vote, and The Hotel Roanoke and Conference Center enough for making this festive event a wonderful experience for all involved.

The contest runs the day after Thanksgiving until New Years Day so make plans for next year’s trip to feast your eyes on the twinkling lights and boughs of holly!

Check out the 2019 entrants in the gallery below and then cast your vote!




*Be sure to donate to your favorite tree when you vote as only cash donations count towards the People’s Choice Award! We thank you for your support and for Living United!

Click here to vote for your favorite tree!