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Our Mission


Our Mission

United Way of Roanoke Valley improves lives by mobilizing the caring power of people in our community.


Our Vision

United Way of Roanoke Valley envisions a community where all individuals and families achieve their human potential through:

* Education

* Income Stability

* Healthy Lives

Our Core Values

To achieve our mission and vision, United Way of Roanoke Valley upholds these values that define and express how we interact with one another.


We present a strong, united voice that inspires people to build a better, more self-sufficient community.


We value each person's unique gifts that strengthen our community through individual life experiences, skills, and resources.


We are effective, responsible, equitable, and ethical.


We promote a creative learning environment that motivates people to become catalysts for change.


Our Beliefs

We believe that, as employees and volunteers of United Way, we have a responsibility to serve the community.


We believe that any member of the community who is inspired to help people in need can join with others through the United Way. Together, we make real, meaningful and measurable change in peoples’ lives.