ALICE Awareness Week Nov. 4 – 8, 2019

In the Roanoke Valley region, more than 1 in 4 of our neighbors are earning more than the official U.S. poverty level, but still less than the basic cost of living. United Way’s new measurement of financial insecurity finds that 29% are classified as ALICE: Asset Limited, Income Constrained, Employed.  These are hardworking residents who work low-paying jobs, have little or no savings, and are one emergency away from falling into poverty.

Next week during ALICE Awareness Week, November 4 – 8, United Way of Roanoke Valley is combining community conversations, advocacy, social media challenges and fundraising to help this fragile, growing population of people living paycheck to paycheck.

“ALICE is often forced to make painful choices that compromise health and safety in order to make ends meet,” said Abby Hamilton, Acting UWRV President & CEO.  “When ALICE is forced to choose between buying food or getting a car repaired, or paying for either prescription medicines or heat, or choosing between rent or childcare, it hurts the whole family and the larger community as well,” said Hamilton.

Residents are encouraged to pick an ALICE Challenge, similar to one of the challenges ALICE faces every day, and share their experiences on social media using the hashtags #ALICEAwarenessWeek and #UnitedForALICE.

For more information, or to schedule an interview with a United Way of Roanoke Valley team member, contact Connie Stevens, VP of Communications, 540.777.4205,