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Partner Portal

Partnership Opportunities

Thank you for your interest in becoming a partner with United Way. UWRV identifies and solicits the participation of the best potential partners to ensure positive community change. Partnerships are based on relationships that achieve a common goal through collective efforts. Our coverage area includes Roanoke County, Roanoke City, Botetourt County, Craig County, and the City of Salem. 

Information about current partnership opportunites are below. Please thoroughly review the following documents to find out more about becoming a United Way partner, and in what capacity**:   

Partnership Policies and Procedures

United Way's Funding Priorities 


**Please note that United Way of Roanke Valley is undergoing strategic planning during the 2016 funding year. The next open cycle to solicit partners will likely be rolled out in the fall of 2017.


Quick links

Community Invesment Process

Coalition Partners

Outcome Measurement Training

Emergency Food and Shelter Board

Resource Library

Community Impact Staff

Payout Reports

e-cImpact Log-in 


 Community Investment Process Information 

United Way strategically invests in the community through the Community Investment Process. Funded programs are United Way's Impact Partners and share the responsibility for improving the quality of life in the Roanoke Valley, and provide effective and efficient services addressing important community needs.  

Scoring and Funding Process

United Way utilizes volunteers to review applications from programs through the Community Investment Process. Applications are completed and reviewed in the following areas: 

1. Administrative Review - combined with the City of Roanoke Health and Human Services, agencies complete an administrative review to demonstrate good financial and administrative standing. Volunteers with accounting backgrounds review the United Way applications. A simple 'pass/fail' determination is made on the following five standards:

Board Participation

Financial Management

Operating Reserves

Personnel Management

Administrative and Fundraising costs

2. Program Application - the program application is reviewed by panels of volunteers against similarly aligned programs. Programs need to score 75% to be considered for funding in the following criteria: 

20% Alignment - Programs are initially reviewed for alignment with their Letter of Intent submitted to the Community Impact Council. With at least a 75%, aligned programs are invited to complete the rest of the application (see schedule below.)

10% Program need - Programs must demonstrate that they are fulfilling a genuine community need. 

20% Collaborations - Programs must demonstrate and show documentation of existing community partners collaborating on the identified issue. Collaborations are defined as a structured, mutually beneficial relationship between two or more organizations working towards a common goal. It is more than agencies cooperating, responding to requests, or referring clients. Collaborations demonstrate a jointly-developed structure and process for decision-making, problem-solving, communication, planning, allocation of resources, monitoring and evaluating the outcomes of the project. 

30% Outcome Measurement - Programs fill out a logic model including inputs, activities, outputs, and outcomes to demonstrate an outcome-focused program. Outcomes are changes sought in knowledge, attitudes, motivation, skills, behavior, condition, status, or other characteristics of a specific individual or group of individuals. Programs must be focused on improving outcomes that improve lives across our diverse community in education, income, or health. *See below for training on outcome measurement.

10% Budget and Funds Utilization - The program budget is reviewed for responsible use of funds and generation of resources.

Click to see videos highlighting best practices from high-scoring United Way programs.  

Three year funding cycle

The Community Investment Process runs on a three year funding cycle. Each year, one impact area is an 'open' cycle, inviting new aligned programs to apply for three years of funding. On the following two years, the programs are on a reporting cycle to United Way. The following is the beginning of the cycle, which will continue to repeat: 

2013Income-aligned programs were invited to apply to become an Impact Partner.

2014 - Health-aligned programs are invited (see below)

2015 - Education-aligned programs will be invited.

**A new funding process will likely roll out in the Fall of 2016.



Coalition Partners

Partners who are working collaboratively and helping UWRV mobilize the community to define priority issues, establish desired outcomes, determine strategies, advocate, and take action are Coalition Partners. Coalition Partners may also be funded through Community Investment and be Impact Partners. UWRV may assist with fundraising efforts on behalf of coalitions, and may host coalitions or choose to join coalitions organized by others. See United Way's key coalition partners here.


Partner Resources 


Outcome Measurement Training

United Way of Roanoke Valley is accountable to donors to ensure contributions are used wisely, deliver results and produce maximum impact. For UWRV, this accountability means placing focus on program and community outcomes. Outcome measurement is a major factor in UWRV's investment decisions. The materials below are helpful guides to learning about outcomes and how to make a logic model for your program. Please utilize these with your staff:

Outcome Training Guide with a Logic Model 

Advanced Outcome Training PowerPoint 


Emergency Food and Shelter Board 

The Local Emergency Food and Shelter Board has awarded $41,100 in federal funds to assist residents of Roanoke City $3,500 for Craig County for Phase 32 which will end October 31, 2015. These funds are to supplement ongoing emergency food and shelter programs.  Agencies considered for funding must be private voluntary nonprofits or units of government, have an accounting system, conduct an annual audit, practice nondiscrimination, have demonstrated the capability to deliver emergency food and/or shelter programs, and if a private voluntary organization, have a voluntary board. 



Resource Library

United Way of Roanoke Valley has put together a Resource Library with links to numerous reports on local and national data that helps us drive outcomes in Education, Income, and Health. Please utilize this resource as you partner with United Way.


Community Impact Staff 

Abby Verdillo, Vice President, Community Impact 

Kristin Adkins, Community Impact Manager


Payout Reports

Impact Partners and Eligible Agencies: Click here to download your designation payout reports. If you have issues logging in, please email or call 777-4213.



United Way of Roanoke Valley uses an online software application tool for the Out-of-Cycle, Community Investment, and Eligible Agency Processes. The City of Roanoke's General Fund, Arts & Culture, and Health & Human Services applications also utilize e-cImpact. For questions about the City of Roanoke's process (beyond just the software), please contact the City of Roanoke.